Commercial landscaping design is much more than a simple aesthetic complement. Although it is often considered a secondary element, its influence is undeniable in building the overall experience that a business and commerce center offers.
Good commercial landscape design is part form and part function. The design should enhance the overall look and image of your building, but the design elements should also serve a functional purpose. To make the landscape work for you, think about how you want people to interact with your property and what you want them to think about your business. Great landscaping can make your commercial property more attractive and livable, while helping people engage with your business.
1. Convey the right message.
Your business or building has a brand and your landscape can speak to that. If you want to convey an image, whether relaxing, healing, sustainable, fun, professional, or cutting-edge and forward-thinking, there are landscape elements that can translate that message. Examples include Zen features for relaxing spaces; dancing fountains for fun outdoor spaces; native grasses and wildflower plantations and green roofs for sustainability-focused buildings, or minimalist geometric plant designs for cutting-edge businesses.
A unique and distinctive landscaping design can become a recognizable symbol of the shopping center, something that people immediately associate with its name and reputation. Shopping centers that understand and capitalize on this are investing in a form of environmental branding, where the physical environment becomes a tangible extension of their brand identity. Thus, landscaping not only beautifies, but also communicates and differentiates the shopping center in an increasingly saturated market.
2. Help people interact with your business.
Your landscape design can encourage people to stay longer and linger or it can keep them moving forward. By adding benches, tables and chairs, fountains, low walls and comfortable seating areas, both your employees and customers will be motivated to stay and enjoy the space outdoors or inside the building. Many businesses and hospitality venues have found success creating more elaborate outdoor seating areas with fire pits and lawn games to encourage people to stay longer.
3. Direct traffic flow.
Most businesses want to direct people to entrances and that can be achieved by highlighting entry points with plants and trees, creating paths and walkways lined with bushes or trees, or using brick or stone walls. Those elements make bold visual statements in addition to performing an important function.
4. Attract customers.
If your landscaping makes a bold statement or offers inviting seating, you can attract people to your business. The opposite also is true; If there is little or no shade or no vibrancy in your garden or things are not well maintained, you may turn away customers.
5. Accentuate the architecture.
A lot of time and thought goes into the architecture of a building, but the story shouldn’t end there. You can really accentuate your building with landscaping. Add drama to the front entry with thoughtful color and texture choices and accentuate the driveway with lines of trees and shrubs. Don’t forget the beauty that plants can bring to the interior; Indoor plant design, including green walls, can add drama to patios and atriums.
6. Conserve water and energy.
You can also design your garden functionally so that it contributes to saving electricity and water by shading your building in summer and blocking strong winds in winter. Adding a green roof to your building helps control water runoff and reduces heating and cooling costs. By creating shade in the right places, you can reduce the need for cooling systems in summer. A good cross-linking system and a smart choice of plants will help you enjoy the greenery without wasting too much water.
Translate your business philosophy to landscape design! Think about the messages you want your commercial property to convey… Are you promoting sustainability, minimalism or luxury? Professional landscapers can help you incorporate your business ideas into a beautiful design.
Ask Us About Your Commercial Landscaping Project Today
If you are looking to have a professional do the Commercial Landscaping Installation, having Lopez Landscaping & Design in West Palm Beach, FL landscape design plan services can save you time and money. Our experienced staff can help guide you through the process to your dream commercial landscape. Give us a call and set up an appointment today.
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